Social Media Specialist

Job Summary

The role of Social Media Specialist is responsible to manage the Social Media & Marketing function, to increase awareness, drive sales of the company brands while minimizing cost to meet the company objectives and strategy also monitor site metrics, respond to reader comments, and oversee creative design.

Key Duties & Responsibilities

• Develop, implement, and manage social media content and design in a creative manner that are consistent with the brand’s identity.
• Work closely with designers and photographers and making sure content quality is up to par with brand identity.
• Creating consistent, expressive content on all social media platforms, including writing and editing social media content, and consistently improving customer engagement.
• Come up with different ideas and content to keep user engaged.
• Come up with digital campaigns ideas.
• Measure and monitor the success of every social media campaign.
• Stay up to date with the latest social media trends both locally and internationally.
• Use social media marketing tools such as Google Analytics, Sked Social & other tools to track KPIs.
• Monitor user and account engagement and set goals.
• Communicating with social media followers, including responding to queries in a timely manner.
• Preparing monthly reports on accounts through tracked KPIs.
• Using KPIs as a means of strategizing for the account and creating both short- and long-term goals.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Come up with short- and long-term goals for growth of all accounts.
• Planning, organizing, promoting, facilitating and coordinating different types of events.
• Maintain all the customers information and department confidential.
• Take initiatives for self-learning.
• Supports management decisions, requirement and expectations and performs other related functions that maybe assigned from time to time.
• Follow the Company, Brand and Health & Safety policy and procedures & Local Labor Law.

Education/Experience Requirements:

• Degree in marketing, e-business, communications or a related field is required
• At least 2-3 years of relevant work experience is a must preferably in interactive marketing or public relations
• Relevant & proven experience across key social media sites
• Experience working with cross-functional teams and external agencies
• Familiarity with one or more social media listening platforms
• Experience using web analytics and creating reports
• Ability to work in self-directed, fast-paced environment
• Must have strong verbal and written communication skills
• Highly proficient computer skills